Ep 64. Rob Henderson, CEO of YCONIC on leading multipliers

In this interview I have the pleasure of interviewing Rob Henderson.


CEO of yconic, Canada’s largest student community and thought leader on millennials.

Member of the Board of Directors of Enactus Canada, a community of students, academics and business leaders enabling progress through entrepreneurial action.

Passionate about entrepreneurship.
Passionate about technology and digital marketing.
Passionate about creating better futures for youth.


President & CEO


 – Present (3 years 1 month)Toronto, Canada Area

yconic is the leader in understanding and building trust with students and millennials.

We partner with select brands, institutions, educators, and their agencies who want to better understand, recruit, and authentically build loyalty with our youth and student members. Our unique business model is revolutionizing how brands market to and hire students and millennials.

Our social platform, www.yconic.com is the only platform that makes life easier and less stressful for students pursuing higher education by providing them with the help that they want. With millions of registered students, yconic is the largest student community in Canada and recently expanded into the United States. Through yconic, students can access over $170M in financial opportunities to fund their education as well as engage with their peers via our Student Help Community.

We have become the “go to” thought leader on millennials because of the key insights we are able to obtain via our platforms, including Uthink, the largest youth focussed consumer insights panel in Canada, with over 550,000 young Canadians aged 13-30 participating in online market research.

Member of the Board of Directors

Enactus Canada

 – Present (11 months)Toronto, Canada Area

Enactus Canada is a community of student, academic and business leaders enabling progress through entrepreneurial action.

Guided by academic advisors and business experts, the student leaders of Enactus Canada (formerly Advancing Canadian Entrepreneurship – ACE) create and implement community empowerment projects and business ventures in communities coast to coast. Beyond transforming lives, this experience also helps students develop the talent and perspective essential to leadership in our ever changing world.

As a global network of 39 countries, Enactus (formerly Students in Free Entreprise – SIFE) uses the power of entrepreneurial action to transform lives and shape a better, more sustainable world

Managing Director

CX Interactive

 –  (3 years 2 months)

CX Interactive, a division of Cyberplex, help companies define, design, and execute ROI focused digital strategies.

With our strong roots in technology, we understand how to leverage and build platforms that drive productivity, efficiency and scalability. From marketing platforms to intranets, and from mobile/tablet applications to business intelligence dashboards.

Our unique blend of marketing savvy and technology expertise ensures our clients marketing efforts are fully optimized. Our team of digital strategists, content experts, search specialists, and media planners combined with our access to the media and platforms within the Cyberplex Audience Network provides us with the formidable power and ability to drive more conversions at a lower customer cost per acquisition.

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