Ep 32. Kevin Higgins Fusion Learning CEO shares world class sales leadership insights

Kevin Higgins, CEO of Fusion Learning, takes pride in his great team and the sales performance improvements they help to make in their client’s organizations. Kevin describes himself as a “business person working in training, not a training person trying to figure out business.” Kevin’s book entitled Engage Me was published in October 2013.

Interview Questions

1. Please share who you are and what you do?
2. What do you love most about the work that you do?
3. How did your journey into sales training begin?
4. How important is consistent sales coaching and feedback?
5. In the complex web you describe as sales culture, what is the glue that holds the web together?
6. How do you evaluate a sales reps ability to learn and grow?
7. I love the quote “a sales leader’s job is not to create sales; it is to create salespeople.” Can you elaborate?
8. What did you learn early in your career that has made the biggest difference?
9. What is the secret behind a world class one-on-one?
10. What are your favourite books?
More about Kevin Higgins…

What is your background, and how does it impact your current role?

“Over the last 20 years I’ve had the pleasure of training thousands of salespeople from Fortune 100 companies around the world. While consulting, I have worked with organizations on leadership, sales, and learning effectiveness in North America, South America, Europe, Australia and Asia. I graduated from the Ivey Business School. My career includes selling for Xerox, teaching at Ivey School of Business (University of Western Ontario), and working with the Forum Corporation, an international training organization where I was an Executive Vice President, leading the Central Region with accountability for 60 professionals in Canada and the Midwest USA.”

What are some organizations you have worked with recently?

BlackRock, Bank of Montreal, Manulife, Sun Life, Mackenzie, Cara, TD Bank, Empire Life, Pernod Ricard, Co-operators, 3M, Xerox, JTI-Macdonald , Scotiabank, HSBC, Canadian Tire, SAS, US Cellular, Clark Capital Management, Expedia CruiseShipCenters – See more at:

About author View all posts Author website

Mark Latimer

Mark Latimer

Mark Latimer is the Host of the EDUTTAIN Podcast. Join us weekly as we interview leaders, speakers, authors and more.

Mark uses his expert knowledge to coach, consult and speak with B2B organizations looking to dramatically increase sales.

Follow @marklatimer

To connect call: 416-625-6441

Email: mark (at) eduttain.com

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