In this interview I have the pleasure of interviewing Paul Crowe, CEO of BNOTIONS. Joining BNOTIONS in 2011 as a Partner leading growth, Paul assumed the role of CEO in 2014. He works closely with the world-class Product and Engineering teams to ensure BNOTIONS’ clients — from innovative start-ups to Fortune 500 organizations — achieve their goals through the launch and optimization of mobile products, and strategic-innovation initiatives such as rapid prototyping, R&D, and product strategy.
Paul’s career began in the digital advertising world in the early 2000s, helping some of Canada’s and the world’s largest brands to step into the digital space for the first time. Whether evolving brands’ CRM programs into data-driven eCRM programs, launching websites, building eCommerce sites, or assisting brands in understanding and creating a presence in the world of social, he guided organizations to succeed. During this time he not only began to understand the value of quality engineering, user-centric design, and a product-focused mindset, but he also began to understand that ad agencies were neither equipped to deliver the quality of work he aspired to, nor were they as focused on mobile as he believed they should be. This realization led him to leave the industry in late 2010 and find a home at BNOTIONS.
Beyond his role at BNOTIONS, Paul dedicates much of his time and energy to the community. He co-founded TEDxToronto in 2009 and sits on many advisory boards, including: the City of Toronto Innovation and Technology Advisory Board, ITAC (Information Technology Association of Canada), Interactive Ontario, CMA/Marketing Magazine’s Mobile Day, AndroidTO, The Humber School of Business, The Humber School of Media Studies and Information Technology, and advises and invests in a number of Toronto-based start-ups.